Archive for the ‘Uncategorized’ Category

Genius versus insanity

Tuesday, September 9th, 2008

I am instructing with JFB at the MFR series in Lake of the Ozarks right now. It is great. John is incredible. I have been to coutless MFR 1’s and am always amazed at how I get something new out of each experience. However it is not because he says something different. It is because I am in a different place, and absorb things at a deeper level. John has found a formula that works, and uses it each and every time.

He says: “A true master is always a beginner. A master does the same things over and over to enhance their skill, accuracy and awareness.”

In your business, do you do this? Find a system that works, and reproduce it. Crank it out again and again.

John describes insanity as doing the same damn thing (that doesn’t work well, or “serve you”) again and again and expecting different results. “For goodness sake, if the horse is dead, dismount!” On the other hand, a “Genius” stays in the flow of the moment, and learns from mistakes to master and develop a process that REALLY works, doing the same thing (that works well) again and again, each time fresh and new, totally centered.

Didn’t you love the olympics? I was an Olympic level swimming athlete once, eons ago! and particularly loved that coverage. I wanted to highlight some things alone these ines.

While watching the Olympics, I learned some principles that we can apply in business:1. Never give up. Dara Torres, at 41 years old, broke a record in swimming. Michael Phelps continued swimming while his competitor coasted.2. Each Olympic winning athlete has his or her own routine before any performance. As business people, we need to find the processes to repeat every day to succeed. Did you watch Phelps perform the same routine every time he clmbed up onto the starting block? What is your “routine?” Never get stuck in the rut of routine. But DO find a routine THAT WORKS for you, master it and repeat it. Hope this is enlightening to you!Warm regards,


Don’t Miss Calls While You’re Treating

Monday, September 1st, 2008

If you are still answering your own phones, but you are getting busier…… YAY!…….. somthing needs to change! I have written before about hiring admin help. This post is about other options and resources, courtesy of Norm Green at and massage magazine.

Don’t Miss Calls While in Session

How does a busy therapist answer her phone and schedule appointments while in session or away from the office? This is a logistical reality that affects every massage practice. While reviewing your options, keep in mind missed appointment opportunities will cost you money.


1) Answering machine or voice mail.

Clients want a massage, and they want it now! If they get your answering machine, they either hang up without leaving a message or leave a message—and by the time you get back to them, they have scheduled an appointment with another therapist or they no longer have time for the appointment they originally wanted. Missed calls equal missed appointment opportunities.

2) Receptionist.

However, a full-time receptionist is not an affordable option for many massage practices.

3) Online scheduling system.

Internet scheduling systems are ideal. They allow clients to view appointment availability and book their own appointments. Most offer a variety of practice management features that allow you to retain customer data to use for marketing, data management, selling gift certificates online and processing credit card payments.

However, Internet scheduling alone falls short in providing clients with the opportunity to talk to a live person if they do not have access to the Internet and/or are not computer savvy.

4) Answering service.

Answering services will take messages and relay them to the therapist via voice mail, e-mail and/or text message a cell phone or PDA. Clients get a live response and feel that their initial needs are being met. The operator can help with basic information about services and prices, as well as give directions.

Answering services typically do not schedule appointments. Similar to the use of an answering machine or voice mail, you run the risk the caller has found another therapist by the time you return her call.

5) Answering service that utilizes an Internet scheduling system.

A live “receptionist’ answers the therapist’s phone and has access to the appointment calendar. A caller can schedule immediately. Therapists have round-the-clock access to their own calendar and can make adjustments to their availability on the fly.

If allowed, clients can also go online and schedule their own appointments. This makes it easy for a client to get what they want, when they want it.

If clients can easily make an appointment with you and it is a hassle to make an appointment with your competition, who do you think they will be spending their money with?

The bottom-line is: Advertise, promote and take all the massage training you want. However, if you do not have an effective method in place to turn appointment opportunities into scheduled appointments, you are wasting your time and money.

[Related article: Online Tools for Client Scheduling: How to Put an End to Phone-Tag and Boost Your Bottom Line, by Kirk Keeter, MASSAGE Magazine issue 122, June 2006]

Hope this helps!


5 most common mistakes to avoid for new and growing businesses

Monday, June 9th, 2008

The following 5 pitfalls seem to occur often. I have negotiated around them, some better than others, but hopefully you will be able to honestly identify if they apply to you, and then create an action plan to avoid the trap! For your success ……… Warmly, Scott

Trap number 1:

  1. Not having a clearly defined vision
    A business plan is the formal structure for this, however the most important thing is to have your goals and vision for your practice defined in your mind. Visualisation. Can you see where you are going? What, how, where, who do you want to grow your practice to become. Which leads me onto the next point…….
  2. Not thinking of your business as a business
    Start up businesses and clinical practices often need to begin from the get-go as a business. If yours didn’t, it’s not too late to change! “Go to work ON your business, not only IN your business.” I quoted Michael Gerber in the E-Myth. If you are a tiny operation, destined for bigger things, fine! But do you have a business name? – and don’t use your own name! Is it registered? Do you have a tax ID, a bank checking account, insurance, office stationary etc etc. If you are a mid size operation – do you have an Operations Manual? A website? An e-mail campaign? A payroll service, accountant, attorney etc etc If you are a well established large practice with multiple locations: do you have team meetings? Employee retreats? An organizational structure (CEO/CFO etc)  I could go on, but I don’t want to bore you!…
  3. Are you continuing to grow yourself?
    That includes continuing education: John Barnes MFR courses etc. What about your “Business mind”? Well you’re reading this so that’s good! Well done! But it’s not enough.
  4. Are you wasting Money on Ineffective Advertising
    Most small business advertising does not work. So you must be ruthless and immediately stop any Advertising that is not producing profits for you. You have to know if it is or isn’t by measuring. Always test and measure. Our YouTube video as well as this secret pdf hidden on our website describes more detail. When you’re growing a business, finances can obviously be tight. The problems caused by wasted Advertising go far beyond just losing the money. Businesses end up in a loop where they feel pressured to throw more at the advertising, that creates more financial pressure and then there’s the continued frustration that the ads are not producing customers. This cycle of Advertising despondency is very demoralising as well as being very expensive.
    If you’re Advertising is not working – Stop It!
  5. A Website that’s the World’s best kept Secret
    Moving beyond, “Do you have a website” – is it “Search engine optimized?” I’m not sure who first said “If you build it they will come” but I’m fairly sure it wasn’t a web designer.
    I’ve seen business owners spend weeks, months and in some cases years building their website. Many of them have not probably even spent 30 minutes working out how to get people to the site. Unfortunately, the quality of your website has virtually nothing to do with the number of people who will visit it. The analogy of the internet as a massive
    shopping mall is just plain wrong. Actually the opposite is true. Take all the shops in the mall, spread them out over a radius of 100 miles and make people drive to them and you have a closer analogy of what it takes to get people to your site. So how do you attract customers to your website. Here are 5 methods to focus on, all of which we can cover in the future if there is interest: Pay per Click Advertising, Search Engine Optimisation (SEO), Email Marketing, Online Articles, Inbound Link Campaign. Get good at one or two of these and you’ll see big increases in your online traffic.

Master all the above 5 potential pitfalls, and you will be well on your way to success! Thanks for reading. Please post comments freely. 

Introduction to the MFR Success blog

Tuesday, February 19th, 2008

Hi everybody, welcome!

The material I have to give for mentoring MFR practitioners and other clinicians / business owners for succeeding in their practices is TOO copious to put in weekly emails. It is literally BURSTING out of my head. For that reason, I plan to use this blog more. I also want to create a forum for people to share with each other their experiences with Marketing and growing their practices. So instead of e mailing to me personally, which I enjoy, but it doesn’t benefit the community!

Post here and let people know what YOU have found most helpful in the training materials and ideas Rachel and I have given you. Also other cool stuff that you have done which has worked well to build your business.

First you need to register at bottom left of this page! This will then automatically email you a password, then login with that.

Then, I suggest you subscribe to the RSS feed which will notify you when we add an update.

I hope our paths cross frequently along the path to success!