Archive for December, 2008

Doing our Best:

Sunday, December 28th, 2008

“When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another.”

–Helen Keller

“Build it and they will come”…. NOT

Sunday, December 28th, 2008

All too often enthusiastic therapists put their heart and soul into creating a new business identity, setting up the office space, but little thought as to how they’ll promote it. They expect to open the doors day 1, and the patients will surge through the door!

The movie Field of Dreams quite possibly did us a grave disservice by introducing the idea of “build it and they will come.” Because, as many a passionate entrepreneur has discovered, setting up a quality treatment room doesn’t automatically translate into high census of patient visits.

Unless you recognize that the “build it” doesn’t refer to your product. It refers to the sense of value, relationships, anticipation and momentum you create with the launch sequence of your office.

Build that and they will, indeed, come.

That’s where the need for a systematic launch process comes into play. The way to build that eagerness requires more than superior clinical skills. You need to throw a strong sense of connection, a large dose of value, and a whole bunch of repetition into the mix.

Position yourself right, and market with intelligence, and you’ll be well ahead of the game!

The MFR Success weekly emails will do a good job of showing you how to do this. For personalised mentorship apply at www.mfrsuccess.com

Warmly,
Scott van Niekerk

Wednesday, December 24th, 2008

What is a Domain Name?

A domain name is your exclusive Web address, the unique name that identifies an Internet site, for example: www.wholisticpt.com. A domain name, often referred to as a URL, is a key component of your website’s identity and branding online. Having a domain name builds credibility for your business. It makes your website seem more permanent. The long URL domain names (or sub domain names) that are offered free by many hosting companies are generally viewed as being cheap or of lesser quality. Plus, if you ever for any reason need to change your hosting service, your domain name will go with you, whereas your sub domain name does not.

A well-chosen domain name can help your website marketing efforts immensely. It can help communicate your website’s core benefit and position your company against the competition. And the right domain name can even help you get ranked higher in the search engine listings. A simple domain name is useful in advertisements because it can be memorable. Someone seeing an ad with the domain www.mypain.com may remember that name after they get home and on the computer, but you can be sure that they’ll never remember the phone number 845-940-1050. That is why this domain is selling for $50K!

How do you choose a domain name for your website? If customers or potential customers know your company, your business name is usually considered the number one pick for your domain name. People will generally try www.yourcompanyname.com first when searching for a commercial site. If it’s difficult to spell, you may even want to register misspellings of it too. Choosing a domain name may not be as easy as this, particularly if you have a common name for your business. You can try adding hyphens (ex. www.your-company-name.com) or abbreviations of your company name, if your first choice is unavailable. If your company name isn’t well known by your community, which is true for most small businesses, you may choose a descriptive phrase related to the subject of your website as its domain name. This will help search engines rank your site and increase the chances that someone seeing your listing will click your link.

For example, if you were looking for potential MFR therapists in Tampa and one of your search engine results is a site with www.tampamfr.com, what are the odds that you would click through to that site? Pretty high. When conducting business in an international environment, .com domain names are usually considered the best. If you’re only conducting business in one country, you can use country-specific endings like .ca. in Canada or .co.uk in the United Kingdom. There are other endings like .org, .net, .biz, etc., however when a person knows of your company they’ll usually check .com. SO it is by far the best to buy the dot com.

Warm regards,

Scott van Niiekerk

www.mfrsuccess.com

Don’t do “shot in the dark” marketing

Tuesday, December 9th, 2008

— How can I make my message compelling and memorable, so it clearly communicates the benefit someone would get if they hired me?

What ARE the benefits which someone receives from my unique service?!

— How can I find and go after the most profitable market I can?
            What is the description of MY most desired patient case-group?

— How can all of my marketing motivate people to take a specific action (call to action)?

Know what it is you want them to do with each marketing endeavor and test and measure it

 

— How can I make sure my website is well  designed and interesting, so people don’t click  off of it in the first 10 seconds?

— How can I develop a system where I can easily connect with my target market, interest them in taking action, show them I’m the expert they need, and then consistently convert them to clients?

— Once I get a patient, how can I maximize the reciprocal benefit of the relationship?

 

I repeat – test and measure every marketing effort!

 

Regards, Scott

www.mfrsuccess.com

Accomplish more in your day!

Tuesday, December 2nd, 2008

Many wonder how I get so much done, and this post comes by popular request!  I attribute a lot to my team. Without them, particularly my wife Diane and Office Manager Rachel, it wouldn’t be possible.

I do not recommend multi-tasking, although I occasionally do it. But I rather, be totally present with any one task, and get it done in as short a time as possible!

Here are some ideas for your business productivity:

1. Make time to work on the business—not just in it.

I learnt this from my work with E-Myth. There are no excuses if you want to grow your practice. If you can’t or won’t make this a priority, you relinquish all rights to complain about your situation! Through the MFR Success mentorship programs, we help you do this properly!

2. Leverage your time to better advantage.

  • Delegate low-level tasks that currently occupy your time
    Three reasons you should learn to delegate:
    1. Leverage your efforts and increase what you can accomplish
    2. Overcome being stressed because you have too much to do
    3. Give someone else a chance to work!”
  • Identify and add reimbursable or cash services that can be provided if you bill insurance currently, adding services (e.g. classes, products) if you do bill cash 
  • Determine the most profitable services and develop a plan to attract more of those cases

3. Develop a strong action plan for all of the above.

The time-leveraging action steps in item #2 above can be accomplished by implementing a well-conceived and executed marketing plan for your business. A good marketing plan should be tactical as well as strategic and specifically shaped to serve your goals.

4. Support yourself with an efficient patient acquisition and retention marketing system.

A plan defines what you need to do. A system gives you the infrastructure of ongoing support that keeps your most effective activities well organized and consistently performing at a higher level. If you build your marketing system correctly the first time, it will deliver more success with less sweat for years to come. A successful marketing system creates more freedom, more time, and more equity in your business. With our Platinum and Gold MFR Success clients we help them create a MULTI-PILLARED marketing plan.

If you too watch our YouTube videos, you will get an idea of what that might contain, and you can implement your own marketing plan!

Remember:  Know the value of your time. Break down the value of each hour you spend in your business. When you find yourself doing things such as organizing the office, vacuuming or mowing the yard instead of working on your business, revisit your goal for the business and count the dollar value of the hours you’re spending. Ask yourself if you should hire someone else to do this job while you spend the time building your business

Warm regards,

Scott
www.mfrsuccess.com