Silently Communicating

December 4th, 2013

Did you catch that awesome documentary Jon Wolin shared on the MFR chatline? …with the South African animal communicator. (The link here: The video is about an hour long, but is well worth it.
http://www.cultureunplugged.com/documentary/watch-online/play/11936/The-Animal-Communicator
She silently communicates with baboons, birds, big cats etc

Some titbits in the dialogue that stood out for me were: “When we have connection we have compassion. We feel the earth, see the earth, including other human beings and all life forms, and they become part of its fabric, of we instead of I. … We are living in a world borrowed from our children’s future”

We can and ARE doing this with our patients, friends etc all day. It’s just whether it is conscious or not. JFB has taught me to envelope a net of safety whilst teaching the JFB MFR seminars. There are people in our MFR community, like Sheila Walker, Renie Allen, Tara Carrington, Cathy Covell, etc who I think are well developed “etheric communicators” (my words).
I would love to host a free conference call for us all to chat and hear each others musing on this, live.

Scott van Niekerk PT
Owner: Wholistic Physical Therapy with locations in Brewster NY and Midtown Manhattan NY
Juice Plus website: www.vanniekerk.juiceplus.com
Treatment center website: www.wholisticphysicaltherapy.com

Article writing can boost your website traffice, try it! See below for an example.

September 5th, 2009

Dissolve PAIN Without Drugs, Surgery or Needles

Moving up and out of your Home Office

September 2nd, 2009

Moving up and out of your Home Office

My Story:
In 1999 I had been taking MFR seminars for 3 years, and working in Orthopedic Private practices, for other people. I was still doing this, but wanted more time with patients (1hr versus 15’) and so decided to start treating MFR patients out of my home after work hours. I had a walk out basement. It did not have its own separate bathroom, but it was a nice, large room, which I “subdivided” using a beautiful 5 panel privacy screen. This afforded me a treatment space and an office space – good feng shui.

However, pretty soon I became tired of patients walking through my house to get to the bathroom, and just tired in general of patients coming in and out of my home. So it became time to rent. I was concerned that the income/expenses equation would be favorable. However emotionally I was “sold” on the idea.I clearly pictured what I wanted – a free standing office building, with great accessibility, for patients and me, and low rent! Within a week it appeared. Actually it had been there all along, but I had simply never noticed it! It was a previous Dental office, now vacant, on a major road, with prominent signage. 50 000 cars per day pass that 8’x3’ floodlight sign!

 Sign

It was also less than a 5’ commute – sweet. I was open to sharing with other healthcare professionals initially, to cut expenses, but this building was vacant. The rent seemed good, and it was more space than I needed; that’s when I realised I could find other people to rent space from me to share expenses.Interestingly, or coincidentally (if you believe in coincidences – I don’t!) the rent for the first month totaled the exact same amount, to the dollar, of my previous month’s income seeing patients at home! Of course there are many other expenses on the projected balance sheet of the strategic business plan, but this was surely a good sign! Now that rent figure is Wholistic Physical Therapy’s income for one day! I feel blessed.

So let’s talk about your potential situation, if you work from home and want to move onward and upward! I acknowledge the Emyth for helping me understand this.Unfortunately, there is no great alarm that sounds when the time is right to leave your cozy, home environment for a commercial building.

It’s a decision that should be the result of a strategic plan, and not simply a reaction or the desire for a change. In this article, I’ll discuss some of the critical strategic considerations surrounding this decision, address some of the more tactical concerns, and suggest where to go for solutions.So why would anyone want to move out of that cushy home space, with its 5-second commute and commit to a lease on an office space? While there may be personal and emotional reasons for wanting to get out of the house, the primary strategic question is whether the move to a commercial space will pay for itself through enhancing the growth trajectory of the business. And I promise, that will be the last time I use the word strategic, but you get the point, right?

The Personal Point of View

The reality is working from home isn’t for everyone even though many of us dream of it from time to time. But the merging of your personal life with your work life is difficult to limit and the intrusions on your time, energy and focus can be daunting. Just as the factory outpatient or salon therapist may dream about a new life working at home, the home-based business person may begin dreaming of the time when they no longer work and live in the same place.Before you consider moving from a home office, consider all the ramifications such as increased commute time and related expenses, a potential change in family routines, a change of dress (no more working in your jeans), and loss of your home office business deduction.If you’re a solo entrepreneur and plan on remaining one, these personal considerations along with concerns about finances and your customers may be enough to detour you. But if getting out of the house makes sense, consider starting slow by renting shared office space – like I originally had in mind, which is growing in popularity for therapists and solo entrepreneurs. Having a work space or office with shared phones, equipment and even treatment rooms can be the best solution. It keeps your costs to a minimum and it also puts you back into an environment in which you might receive a tasty referral at the water cooler. Of course, it has other networking and social advantages too.

The Major Reason For Moving

The main reasons for moving though, beyond the home versus out of home personal preferences and challenges, is whether moving to commercial space will increase profits to pay for itself and more by quickening your pace of growth. This is where your vision and plan meet your financial analysis and budget to determine if this is the right move for you and the right time to make it.Once your vision is committed to paper, along with your organizational plan and financial forecasts, you’re ready to ask the important questions that will help make the decision to move or stay put. Here are a few of the questions you should ask yourself before making this move.

  • Does growth demand hiring more people than you can accommodate at home?
  • Will a commercial space allow you to better serve your clients or customers?
  • Will this enhanced level of service result in more revenue to justify the extra expense of moving and maintaining a leased space?
  • Does this move fit into your marketing objectives and organizational strategy?
  • What’s your contingency plan? What happens if the economy changes or if your growth predictions don’t bear out?
  • Have you considered all of the expenses that you need to put in your budget such as liability insurance, furnishings (waiting room furniture is expensive!), computers and other equipment, and most likely a new telephone system?
  • Do you have a comfortable cash cushion to cover expenses?

Bring on the Tactics

After you’ve determined moving makes sense and you’ve set a timeline for it, getting the right space is paramount. You’ve heard the old real estate adage, location, location, location. This same mantra will serve you when looking for your new office. Is it convenient enough for you? Is it located in an area people will want to work in? Is it the right place for serving your customers and meeting your marketing objectives? Do you need a prestige space, or will a more simple one suffice? Do you want a free standing building like I did?! MFR treatments can sometimes be noisy! As with all business considerations, the power is often in the questions you ask to make certain your decisions supports your direction.At this stage, you’ve done your homework, forecasted the finances, aligned your overall vision with an organizational and marketing plan and determined that this is indeed the right time to move. Even if you’ve located the perfect space, maybe even started lease negotiations, I’d suggest taking one more pass at all the objective and subjective criteria to make absolutely certain you want to sign that lease and incur the expense of the move. Of course, if you’ve budgeted comprehensively you’ve included the rent and utilities, the loss of your home business deduction, the cost of new equipment and furnishings, as well as any new employees you plan on hiring and more marketing dollars committed to increase revenue. So take a breather and check it all out again to be confident this move fits within your budget.

Diligent Planning

If you’re ready to move ahead, the internet has plenty of resources to help with the actual move. There are a multitude of articles on the tactical aspects of making it happen with the least disruption to your business. Your furniture supplier can help with space planning, and your computer and telecommunications vendors can also be key resources. Use the relationships you have for they’ve already proven themselves or find new vendors if necessary, but make certain they know their stuff and can truly assist you during the adjustment period.This is surely a major project  that requires diligent planning. Use a controlling calendar to make certain that you have everything necessary in place before you pull the plug at home and turn on the switch at your new location.

Let Everyone Know

For some home-based therapists, the client’s sensory experience is critical so moving to a facility with a sterile waiting room / reception area instead of your cushy home is a big deal. It’s important to let clients and business associates know you’ve moved. Have a party or open house, invite your patients and families, see if you can get a little PR and make a big deal out of it. You’ve arrived in many people’s eyes when you’ve made this transition from a home-based location to a commercial location, and in your case it was all brought about by clear strategic decisions. Oh, there I go using that word again, breaking my promise. But indeed it’s all this questioning, planning and clear intentions that will make your move an overwhelming success. 

See those goals, write them in pencil and act on them. Immediate, intelligent, consistent, persistent and massive ACTION is what it is all about! 

Warmly,

Scott, Owner and founder of Wholistic Physical Therapy
www.WholisticPhysicalTherapy.com

Your opinion is wanted! This will take a few seconds of your time.

February 3rd, 2009

My version…..

January 29th, 2009

If you think you can, you can.
If you think you should dare, then do.
If you like to win, and you think you can. It is almost certain you will.
If you think you’re the best, you are,
For out in the world we find success begins with a fellow’s will. It’s all in the state of mind.

If you think you cannot fail, you won’t.
You’ve got to think high to rise.
You’ve got to be sure of yourself before you win a prize.
Life’s battles don’t always go to the stronger or faster one
But sooner or later, the one who wins is the one who thinks they can.

Scott van Niekerk

What you think about comes about

January 27th, 2009

The Man Who Thinks He Can

If you think you are beaten, you are.
If you think you dare not, you don’t.
If you like to win, but you think you can’t. It is almost certain you won’t.
If you think you’ll lose, you’ve lost,
For out in the world we find success begins with a fellow’s will. It’s all in the state of mind.

If you think you are outclassed, you are.
You’ve got to think high to rise.
You’ve got to be sure of yourself before you can even win a prize.
Life’s battles don’t always go To the stronger or faster man
But soon or late the man who wins is the man who thinks he can

Walter D. Wintle

Social networking … do you need to get on board this train!?

January 2nd, 2009

You will find me on Facebook and LinkedIn often, and seldom on My Space; there is also Twitter, and the list goes on! It takes maybe an hour a month, but is is a fun (to me) and useful way to spend time! It allows me to:

  1. Update friends and family with new pictures of my developing family – babies grow up so fast and it is hard to remember to email everyone photos!
  2. Connect unusually with patients and professional contacts in a way that allows me and them to be very transparent – something I embrace and am not afraid of.

Social networking is not for everyone though.

There’s been a lot of buzz the past several years about how social networks are changing the world. But social networks aren’t just for kids; businesses are getting in on them too. In a recent E-Myth survey of more than 1800 small business owners, 74 percent have used LinkedIn, 48 percent have used Facebook and 32 percent have used a social networking site for business connections. What about you?

Further Reading

Download: Let’s Talk: Social Media for Small Businessa free e-book from John Jantsch, author of Duct Tape Marketing. This E-Book provides a detailed description of the more famous social networking sites and how to use them.

Best wishes,

Scott van Niekerk

www.MFRsuccess.com

Doing our Best:

December 28th, 2008

“When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another.”

–Helen Keller

“Build it and they will come”…. NOT

December 28th, 2008

All too often enthusiastic therapists put their heart and soul into creating a new business identity, setting up the office space, but little thought as to how they’ll promote it. They expect to open the doors day 1, and the patients will surge through the door!

The movie Field of Dreams quite possibly did us a grave disservice by introducing the idea of “build it and they will come.” Because, as many a passionate entrepreneur has discovered, setting up a quality treatment room doesn’t automatically translate into high census of patient visits.

Unless you recognize that the “build it” doesn’t refer to your product. It refers to the sense of value, relationships, anticipation and momentum you create with the launch sequence of your office.

Build that and they will, indeed, come.

That’s where the need for a systematic launch process comes into play. The way to build that eagerness requires more than superior clinical skills. You need to throw a strong sense of connection, a large dose of value, and a whole bunch of repetition into the mix.

Position yourself right, and market with intelligence, and you’ll be well ahead of the game!

The MFR Success weekly emails will do a good job of showing you how to do this. For personalised mentorship apply at www.mfrsuccess.com

Warmly,
Scott van Niekerk

December 24th, 2008

What is a Domain Name?

A domain name is your exclusive Web address, the unique name that identifies an Internet site, for example: www.wholisticpt.com. A domain name, often referred to as a URL, is a key component of your website’s identity and branding online. Having a domain name builds credibility for your business. It makes your website seem more permanent. The long URL domain names (or sub domain names) that are offered free by many hosting companies are generally viewed as being cheap or of lesser quality. Plus, if you ever for any reason need to change your hosting service, your domain name will go with you, whereas your sub domain name does not.

A well-chosen domain name can help your website marketing efforts immensely. It can help communicate your website’s core benefit and position your company against the competition. And the right domain name can even help you get ranked higher in the search engine listings. A simple domain name is useful in advertisements because it can be memorable. Someone seeing an ad with the domain www.mypain.com may remember that name after they get home and on the computer, but you can be sure that they’ll never remember the phone number 845-940-1050. That is why this domain is selling for $50K!

How do you choose a domain name for your website? If customers or potential customers know your company, your business name is usually considered the number one pick for your domain name. People will generally try www.yourcompanyname.com first when searching for a commercial site. If it’s difficult to spell, you may even want to register misspellings of it too. Choosing a domain name may not be as easy as this, particularly if you have a common name for your business. You can try adding hyphens (ex. www.your-company-name.com) or abbreviations of your company name, if your first choice is unavailable. If your company name isn’t well known by your community, which is true for most small businesses, you may choose a descriptive phrase related to the subject of your website as its domain name. This will help search engines rank your site and increase the chances that someone seeing your listing will click your link.

For example, if you were looking for potential MFR therapists in Tampa and one of your search engine results is a site with www.tampamfr.com, what are the odds that you would click through to that site? Pretty high. When conducting business in an international environment, .com domain names are usually considered the best. If you’re only conducting business in one country, you can use country-specific endings like .ca. in Canada or .co.uk in the United Kingdom. There are other endings like .org, .net, .biz, etc., however when a person knows of your company they’ll usually check .com. SO it is by far the best to buy the dot com.

Warm regards,

Scott van Niiekerk

www.mfrsuccess.com